Category: Customer Loyalty

Word to the RetailWise
Word to the RetailWise VI

Presenting options to your customer initially and during the add-on or upsell stage. Everyone knows that Presenting Options is one of the steps in the selling process. But not everyone knows it means exactly that. Too often sales associates suggest options, point to options, and …

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Word to the RetailWise VIII

Never implement policies or procedures without asking the critical questions first.  And the questions are… “How will this policy or procedure affect our customers?” and “How will this policy or procedure affect our employees?” When you ask these questions, and you pay close …

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Customer Experience
Customer Service Overhaul

Customer Experience Overhaul We all seem to know how important customer service is – if we are going to be successful in retail. Then why do we keep getting lousy service wherever we go? Assuming most customers are reasonable people, …

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Manage Checkout
Word to the RetailWise XII

Manage the checkout lines to avoid aggravating your paying customers! Business must have picked up a bit lately because, over the past few weeks, I’ve been stuck in checkout lines fairly regularly. I’ll tell you a short story below… While having more …

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Retail Staff Realities
Retail Staff Realities

Rеаl Wоrld Advісе Fоr Rеtаіlеrѕ – Whаt Do Yоur Cuѕtоmеrѕ Thіnk About Your Staff? Whаt dо уоur customers think аbоut your store when thеу are grееtеd by your staff? Arе they іmрrеѕѕеd оr hоrrіfіеd? Are your еmрlоуееѕ соmfоrtаblе еngаgіng уоur …

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Loyal Customers
Loyal Customers

Make sure your efforts, to attract new business, don’t offend your loyal customers.Sometimes, we go all out for new business.    Sometimes, that means we offer new customers something special, right?    And that’s really nice for those prospective customers. But what happens when your …

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