Customer Loyalty

How Important are Retail Associates to Your Business

How Important are Retail Associates to Your Business

A study recently published by Wharton, University of Pennsylvania and Verde Group discusses the findings of a survey of 1000 randomly selected consumers. The objective of the survey was to discover what problems shoppers were encountering during their shopping experiences at retail stores and which of those problems were most likely to be discussed with …

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Communicating for Profits and Customer Satisfaction

Communicating for Profits and Customer Satisfaction

The President of a 200+ store division of a major retailer learned of a serious communication problem and commented that ‘this was to be expected in large organizations’.  Well, that clears everything up! Many retail executives don’t believe that communication is important enough to get it right by coming up with a methodology that will …

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Word to the RetailWise

Word to the RetailWise VI

Presenting options to your customer initially and during the add-on or upsell stage. Everyone knows that Presenting Options is one of the steps in the selling process. But not everyone knows it means exactly that. Too often sales associates suggest options, point to options, and generally talk about options…instead of actually presenting the options. Sometimes presenting options can seem like …

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Retail Staff Realities

Retail Staff Realities

Rеаl Wоrld Advісе Fоr Rеtаіlеrѕ – Whаt Do Yоur Cuѕtоmеrѕ Thіnk About Your Staff? Whаt dо уоur customers think аbоut your store when thеу are grееtеd by your staff? Arе they іmрrеѕѕеd оr hоrrіfіеd? Are your еmрlоуееѕ соmfоrtаblе еngаgіng уоur customers оr do thеу аvоіd thеm? Arе thеу dressed рrоfеѕѕіоnаllу аnd аrе they еаѕу to …

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Loyal Customers

Loyal Customers

Make sure your efforts, to attract new business, don’t offend your loyal customers.Sometimes, we go all out for new business.    Sometimes, that means we offer new customers something special, right?    And that’s really nice for those prospective customers. But what happens when your current…maybe even loyal…customers hear about it? Here’s an example…I received a brochure in the mail recently.  …

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